Jo Clees, Ferrero : “Favouring integration within the territory, thanks to culture.”

© Marie Russilo (Maison Moderne)

It was in 1947 in Alba in Italy, that Ferrero came about, thanks to Pietro Ferrero. In 1973, Luxembourg welcomed its first office, and in 1998, became the company’s global head office.
Today, 1.400 people work for Ferrero in the Grand Duchy, while the group, present on all five continents, has 46.000 employees of 56 nationalities.

What relationship do you maintain with culture?
JO CLEES : The history of sponsoring at Ferrero is quite recent. In Luxembourg, we have already undertaken sponsoring for sport, by supporting the football federation, as well as for the university. We decided to do the same with culture and art for the first time, for Esch2022. Having its head office in Luxembourg, Ferrero is a company that identifies itself with the country, and wants to show its attachment in this way.

Why have you chosen to be an Esch2022 partner?
We decided to become a partner to act in favour of the country and support the world of art and culture. We are proud to form part of the Esch2022 family. This ambitious project, as well as the diversity and the excellence of the programme designed by the organisers, convinced us to take part in this event. Managers have made sure they are offering a catalogue matching all areas of culture and all ages. Our 1.400 colleagues in Luxembourg come from various areas and originate from different countries. We wanted to contribute to their integration by showing them the cultural diversity of the Grand Duchy, and by encouraging them to take part in Esch2022 events.

How are you supporting this event?
With this sponsorship, our aim was to financially contribute to this project in its entirety, to make sure that Esch2022, European Cultural Capital, is a great success.